Whey2Be!® was born out of frustration for the lack of truly healthy whey cookies on the market. After development of our initial cookie, we were given the opportunity to have our cookies distributed by numerous large retailers. Inopportunely—COVID struck—bringing the W2B magic to a startling halt.
We took this time to separate ourselves from the competition by meticulously reformulating the Whey2Be!® cookie, removing sugar and Erythritol (a sugar alcohol now known to cause heart attacks, strokes, and deaths). During this health epidemic, we sought to create a brand of whey cookie that epitomized mental and physical wellness.
Made here in the heartland, the Whey2Be!® cookie now comes full of great taste, and free of unhealthy filler ingredients. Proof of that is the number of fitness-nuts and health-conscious consumers who love our cookies.
We believe EVERYONE deserves a treat that tastes great, with greatly reduced sugar content, and is packed with all the goodies the body demands after a workout. Immediately after unveiling our cookies to the world, we couldn’t help but notice the competition truly crumbles.